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eBay now offers sellers an extremely simple way to create marketing newsletters and send them to customers With the eBay Stores E-mail Marketing Program, sellers create customized e-mails or newsletters to send to customers The e-mail campaigns can include featured items with pictures, lists of items currently available in your store, and text with personalized messages, articles, or any other element you wish to include You can edit existing templates provided by eBay (which can be customized with your own header) or plug in your own HTML Either way, your e-mail newsletter is delivered with links directly to your store and listings for ease of shopping Figure 6-5 shows a sample of a newsletter created with the program Note the niche focus of the subject, the eBay Stores URL link at the top, the article that interests the photo-collector recipient, and the gallery photo links to purchase goods currently for sale The program also allows you to create five different newsletters with five different mailing lists Remember the customer groups we discussed earlier This is an excellent opportunity to tailor different newsletters to appeal to different types of buyers eBay makes it easy to get customers to opt-in to your newsletter mailings and build your mailing lists Encourage your buyers to add your eBay Store to their favorite sellers and stores list The link automatically appears at the top of your eBay Store pages You should also insert a link in all of your item listings Use the Inserts pull-down menu in the Description section of the Sell Your Item form to enter the HTML that inserts the link in your description text Finally, include the link in every e-mail you send out When your customers click the Add To My Favorite Store button, they are linked to a page that allows them to select to opt-in to your newsletter Include text with your link that guides your customers to click the box for the newsletters to which they want to subscribe Figure 6-6 provides a view of this page With mailing lists ready to go, just create your newsletters, send them off, and wait for the business to roll in Your e-mail campaign will also go through eBay s e-mail server, which helps avoid spam filters and cuts down on the number of undeliverable messages.

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1 The correct answer is (e) The data are paired because there are two measurements on each city so the data are not independent There is no treatment being applied, so this is an observational study Matched pairs is one type of block design, but this is NOT an experiment, so III is false The answer is (a) In order for this to be an SRS, all samples of size 40 must be equally likely None of the other choices does this [and choice (d) isn t even random] Note that (a), (b), and (c) are probability samples The correct answer is (d) These three items represent the three essential parts of an experiment: control, randomization, and replication

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Installed and maintained the database and transaction processing software for the PaySpot data center, which sells prepaid telephone minutes to retail stores Served as SQL Server database administrator and team lead/senior software engineer for all maintenance and new development of the transaction processing system Environment: SQL Server, C#, NET, Java, Struts, JDBC, DB2, AS/400 Sr Software Engineer Digital Archaeology, Lenexa, Kansas 1998 2000

once a week However, this is appropriate timing for retention marketing efforts If you flood your customers with too many marketing messages, they will be turned off from shopping with you

Designed and implemented new functionality for the Discovery Suite data mining utility Developed a task scheduler and a common framework in C++ for importing data through ODBC database connections Assisted in the development and testing of a Java-based web interface to the system Environment: C++, ODBC, Java Independent Consultant Fortis Benefits, Kansas City, Missouri 1997 1998

4 The correct answer is (b) You block men and women into different groups because you are concerned that differential reactions to the medication may confound the results It is not completely randomized because it is blocked The correct answer is (e) The correct answer is (b) This is an example of a voluntary response and is likely to be biased in that those that feel strongly about the issue are most likely to respond The other choices all rely on some probability technique to draw a sample In addition, responses (c) and (e) meet the criteria for a simple random sample (SRS) The correct answer is (a) If done properly, an experiment permits you to control the variable that might influence the results Accordingly, you can argue that the only variable that influences the results is the treatment variable The correct answer is (d) I isn t true because this is an observational study and, thus, shows a relationship but not necessarily a cause-and-effect one The correct answer is (b) (a) is a convenience sample (c) is a systematic sample (d) is a simple random sample (e) is a stratified random sample

Figure 6-6 The Add To My Favorite Sellers and Store page allows customers to add themselves to your E-mail Marketing Campaign lists It makes opting-in easy for both buyer and seller

Developed Windows applications for data entry and maintenance of insurance policy information Responsible for creating C++ objects used in Windows and UNIX applications to retrieve and update insurance information from an Oracle database Designed and implemented SmartEdit, a Windows application that performs data validation tasks using rules stored on an SQL database DBA Capital Mortgage, Richmond, Virginia 1992 1995

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To sweeten the deal, eBay reports on the effectiveness of your e-mail campaigns, including the following information: Total number of recipients E-mail opened Item clicks Store clicks Member profile clicks (shows feedback rating and comments) Total number of bids and Buy It Nows the e-mail generated Charges incurred

Team lead and data architect for the development of a portfolio management system for mortgage-backed securities The system was implemented with C++, Powerbuilder, SQL Server, and ERwin SQL Responsible for its object-oriented design, C++ coding, database design and maintenance, and for the algorithms that comprise the system s analytical engine Education Master of Business Administration, University of Arkansas, Fayetteville, AR Bachelor of Science, Physics University of Arkansas, Fayetteville, AR

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